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Privacy Policy

Last Updated: October 2025

 

  1. Introduction

Hallmark Orthodontics is committed to protecting your privacy and ensuring the security of your personal and health information. This Privacy Policy explains how we collect, use, and safeguard the data you provide when using our website, scheduling tools, and services.

By using our website or interacting with our practice, you agree to the terms outlined in this policy.

 

  1. Information We Collect

We may collect the following types of information:

  • Personal Information: Your name, email address, phone number, mailing address, and other information you provide when submitting forms or scheduling appointments.
  • Health Information: Medical history, treatment preferences, and other data necessary for delivering orthodontic care.
  • Technical Information: IP address, browser type, device information, cookies, and usage data when you visit our website.

 

  1. How We Use Your Information

Your data helps us:

  • Provide and improve your orthodontic care
  • Schedule and confirm appointments
  • Communicate about treatment, billing, or office updates
  • Send you educational or promotional messages (if opted in)
  • Meet legal or regulatory obligations
  • Analyze website usage and improve site functionality

 

  1. Use of Third-Party Services

To provide a seamless and secure experience, Hallmark Orthodontics may use third-party vendors and platforms, including:

  • Ortho2 Edge Portal for appointment scheduling, patient forms, and records
  • Google Ads and Meta (Facebook/Instagram) for marketing, retargeting, and audience insights
  • Website analytics tools (e.g., Google Analytics) to better understand site performance

These third-party services may use cookies, tracking pixels, or other technologies to collect data. We encourage you to review their individual privacy policies for more details.

 

  1. Cookies and Tracking

Our website uses cookies to personalize your experience, remember preferences, and analyze traffic. You can disable cookies in your browser settings, though this may impact certain site features.

 

  1. Data Security

We use industry-standard physical, administrative, and technical safeguards to protect your data, including encryption, secure access controls, and regular security reviews. Ortho2 Edge Portal data is encrypted and HIPAA-compliant.

 

  1. Data Sharing

We do not sell or rent your personal data. We may share your information only with:

  • Trusted third-party providers (e.g., Ortho2, analytics or payment platforms) under contract to protect your data
  • Regulatory or legal authorities if required by law

 

  1. Your Rights

Depending on your location, you may have the right to:

  • Access or request a copy of your data
  • Request corrections or deletion of your personal information
  • Withdraw consent to marketing communications

To exercise any of these rights, contact us using the details below.

 

  1. Data Retention

We retain personal and health information only as long as needed for treatment, regulatory compliance, or business purposes. If you request deletion, we will comply unless we are legally required to retain the information.

 

  1. Children’s Privacy

Our website and services are not intended for children under 13. We do not knowingly collect data from children under this age.

 

  1. Third-Party Links

Our site may link to third-party sites (e.g., product partners, social media). We are not responsible for their content or privacy practices.

 

  1. Changes to This Policy

We may update this policy as needed. The most recent version will always be available on our website with a revised effective date.

 

  1. Contact Us

If you have questions about this policy or how your data is handled, please contact us at:

 

Hallmark Orthodontics

info@hallmarkorthodontics.com

Noblesville | Carmel | Shelbyville | Elwood

 

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